We tend to tell our clients a little too much what “our unique position” in the market is. I’ll catch myself saying it from time to time. But here’s the truth when it comes to radio and TV stations no matter what market or area of the country you are in.
Everyone has listeners. Everyone therefore could argue that they have a “unique position.” In my mind though our unique position is what we are able to do for our clients with our listeners in a positive beneficial win win way for both parties.