Outcast’s Pump-top TV Network and FOX News Channel announced an exclusive partnership to deliver daily news updates to on-the-go viewers while they fuel up. Outcast will deliver FOX News Channel content to over 13,000 screens nationwide, including top-of-the-line gas pumps from their partner, Gilbarco Veeder-Root, the worldwide fueling technology leader.
Outcast continues to introduce new programming to meet the needs of viewers at the pump. According to a recent Gfk MRI study, adult fuel consumers are 68% more likely to be an influential consumer of the news.
“This exclusive partnership with the top-rated FOX News Channel enhances the programming for our 26 million drivers who spend 13% more time on the road than the average adult and find it increasingly difficult to stay up to speed with current events,” said Nathan Gill, Chief Revenue Officer from Outcast. “To help ensure a superior programming experience, the Outcast network receives daily updates from FOX so our viewers can stay informed with fresh and timely information.”
