Outcast (formerly Fuelcast), a digital out-of-home media provider, announced new partnerships with providers including CBS, CNET and HGTV. The lineup is part of Outcast’s strategy to provide advertisers with the opportunity to connect their brands to best in class content that is both relevant and engaging. As part of its joint venture with PumpTop TV, Outcast reaches more than 20 million active consumers each month on a one-to-one basis via 12,600 HD large screens in 15 of the top DMAs.
In addition to these content enhancements, Outcast is streamlining the sales process by growing its direct sales team and eliminating all third party sales relationships to provide better focus and clearer communication to its partners and clients. As such, all client accounts will now be managed through the joint venture’s direct sales team.