Outdoor Channel has broadened its distribution through placement on the Digital Preferred tier on Comcast Digital Cable systems in the Seattle market. This is in addition to its existing position on the Sports and Entertainment tier. Local residents can now more easily access a robust spectrum of Outdoor Channel’s popular hunting, fishing, shooting and adventure programming.
Outdoor Channel also launched its high definition channel, Outdoor Channel HD, in Seattle and Tacoma.
The network estimates the tier launch will result in an incremental 400,000 paying subscribers, but cannot predict the impact, if any, such additional paying subscribers may have on Outdoor Channel’s Nielsen Universe Estimate.