Outdoor Channel (OUTD) announced an exclusive partnership with Pass It On – Outdoor Mentors, a leading national organization dedicated to providing youth with mentors to share in traditional outdoor activities. As per the relationship, OUTD will serve as Pass It On’s exclusive TV partner, participating in all of its youth mentoring events and filming select events for inclusion in Outdoor Channel’s TV lineup.
OUTD will also use its access to a roster of popular outdoor celebrities and personalities to endorse Pass It On in on-air and Web PSAs. In addition, the network will leverage its leadership position with affiliates, advertisers and outdoor affinity and conservation organizations to create customized marketing programs around Pass It On – Outdoor Mentors and youth mentoring.
The OUTD + Pass It On relationship adds to Outdoor’s existing partnerships with more than a dozen conservation organizations and champions of the outdoors, including Boy Scouts of America, Ducks Unlimited, National Wild Turkey Federation, Safari Club International, Trout Unlimited and Pheasants Forever, among others.