Univision scored huge ratings on Monday, claiming fourth place in the primetime ratings for all networks, ahead of NBC, and #2 for the 12-34 demo, behind only Fox. The reason? The series finale of the hit novela “Mañana Es Para Siempre” (Tomorrow is Forever).
An estimated 11 million viewers watched all or part of the broadcast, according to data from The Nielsen Company. Univision reported that it averaged 2.4 million Adults 18-34 and 2.9 million Persons 12-34, making it the #2 broadcast network for the night, beating ABC, CBS, NBC and CW among all viewers, not just Hispanic. Additionally, with an average audience of 7.3 million Total Viewers 2+ and 4.1 million Adults 18-49, “Mañana Es Para Siempre” made Univision the #4 network on broadcast television, beating NBC and CW.
In such key markets as Los Angeles, New York, Miami, Chicago, Houston and Dallas among others, “Mañana Es Para Siempre’s” finale made Univision stations #1 among Adults 18-49, Adults 18-34, and Persons 12-34, regardless of language.
Featuring the stellar performance of the immensely popular actress/singer Lucero, along with novela superstar Fernando Colunga and the talented actress Silvia Navarro, “Mañana Es Para Siempre” consistently ranked among the top programs in the time period throughout its entire run (debuted February 2009). In fact, just in the last two weeks since the start of the new broadcast season, “Mañana Es Para Siempre” drew over one million more Total Viewers 2+ than its average audience in its seven month run, becoming Univision’s third most-watched primetime novela of all-time and among all Total Viewers 2+ and Adults 18-49. “Mañana Es Para Siempre” was produced by Televisa.
Univision also touted these additional highlights:
Among all Adults 18-34 and Persons 12-34 “Mañana Es Para Siempre’s” finale was the #2 most-watched program of the night, beating the following first-run programs on English-language networks:
ABC’s entire primetime programming line-up: “Dancing With the Stars” and “Castle”
CBS’s entire primetime programming line-up: “How I Met Your Mother,” “Accidentally On Purpose,” “Two and a Half Men,” “The Big Bang Theory” and “CSI: Miami”
NBC’s entire primetime programming line-up: “Heroes,” “Trauma” and “The Jay Leno Show”
FOX’s “Lie To Me”
CW’s entire primetime programming line-up: “One Tree Hill” and “Gossip Girl”
“Mañana Es Para Siempre” also averaged more Adults 18-49 viewers than ABC’s “Castle,” CBS’s “Accidentally On Purpose,” FOX’s “Lie To Me” and the entire primetime programming line-ups on NBC (“Heroes,” “Trauma” and “The Jay Leno Show”) and CW (“One Tree Hill” and “Gossip Girl”)
Univision was the #1 station in primetime Monday in the following markets:
— Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, and Sacramento among Adults 18-49, Adults 18-34, Persons 12-34, and Kids 2-11
— Los Angeles, Miami, Houston, Dallas, Phoenix among Total Viewers 2+