NBC Universal has added newly acquired Oxygen as an Olympic platform to provide significant weekday coverage of the 2008 Beijing Olympic Games. The female-oriented cable channel’s Olympic coverage will air weekdays from 6-8 pm ET and will feature a daily insider’s look at gymnastics. Oxygen will also offer extensive coverage of equestrian, tennis, rhythmic gymnastics and synchronized swimming.
"We’re thrilled to be able to bring the Olympics to Oxygen’s loyal audience. This provides yet another platform for NBC Universal’s unprecedented coverage of the most anticipated event of the decade, the Beijing Games," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics.
As previously announced, NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games, more than the combined total of every Summer Olympics ever televised in the United States. The Beijing Olympic Games will begin August 8th.