Oxygen re-ups “Dance Your A** Off Tour”


Oxygen Media announced the second annual “Dance Your A** Off Tour,” a five-city tour sponsored by Yoplait and includes the “Dance Off a Million” campaign benefiting the American Heart Association.  The tour provides fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Features include dance performances, competitions, and tips for healthy living, giveaways and some special guests.

Oxygen will be challenging consumers nationwide to “Dance Off a Million” calories, as part of a promotion to benefit the American Heart Association.  Oxygen will make a $15,000 donation to the American Heart Association in the form of five separate checks to the local chapters at each of the five-city events.  The tour coincides with the second season launch of “Dance Your Ass Off,” the hit dance/weight loss competition series hosted by Mel B, which premieres on 6/7 at 11PM ET/PT on Oxygen.

“After last year’s success for both the show and the tour, we are eager to once again reach out to fans and have them experience the fun and healthy benefits of ‘Dance Your Ass Off,” said Jane Olson, SVP Marketing & Brand Strategy, Oxygen Media.  “We are fortunate to have our dance partner, Yoplait, as the sponsor and we look forward to contributing to the American Heart Association with the ‘Dance Off a Million’ pledge campaign.”

Fan favorite contestant Shayla, from the series first season, will emcee the events in all five cities and “Dance Your Ass Off” host Mel B (Spice Girls) will make an appearance at the New York stop in Times Square at the Pedestrian Plaza on Broadway between 42nd and 43rd Street on June 14th. 

Each leg of the tour will feature fun, interactive dance performances, contests, and tips as well as a before and after fitness station, where consumers will be able to see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer will offer 5-minute fitness consultations, and consumers will have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Shayla will present a check to the American Heart Association at each stop on the tour.  At the “Dance Your A** Off” “Flip Book” station, visitors can create and take home a personalized “Flip Book” of themselves dancing or performing.

The “Dance Your A** Off Tour” will be stepping out in the following cities:
St. Paul, MN – Grand Old Day – Sunday, June 6 – 9:00am – 5:00pm
New Orleans, LA – Vieux to Do – Friday, June 11 – 10:30-11:30 (parade), Saturday, June 12 – 11:00am –7:00pm (tour)
New York, NY – Times Square – Monday, June 14 – 11:00am – 3:30pm, 5:00pm – 9:30pm, at the Pedestrian Plaza on Broadway between 42nd and 43rd Street.
Washington D.C. – Safeway’s National BBQ Battle – Saturday, June 26th, 11:00am – 9:00pm; Sunday, June 27th, 11:00am – 7:30pm
Orlando, Florida – Universal Orlando Resort – Friday, July 9th – 6:00pm – 12:00am; Saturday, July 10th – 6:00pm – 12:00am

The tour also offers an exclusive distributor sponsorship opportunity in each market, including a consumer “Flip Book Station” that gifts tour visitors with a branded “Flip Book” that shows off their best DYAO moves. Additional affiliate partnership opportunities at each city stop include signage, logo placements within the “Flip Books,” a meet and greet with the participants, representation during the American Heart Association’s check presentation and the opportunity to bring the “Flip Book Station” and a healthy lunch to employees at each distributors’ local call center.