P1 Selling launches to help radio sales


Training and mentoring new sales people are two key elements to increasing revenue and retaining sales leaders at any radio station. P1 Selling, launched 6/8, introduces effective online training applications that provide rapid-deployment training and communication solutions for the radio biz.

P1 Selling uses a 10-minute interactive training format that can be accessed using a web browser. Standard training topics include selling skills, negotiation, promotions, leadership development and HR compliance. P1 Selling also offers customizable training solutions for subscription-based users.

"Our goal is to make the radio group the first preference among top advertisers in a market," said Speed Marriott, a 25-year veteran in the broadcast sales industry and partner of P1 Selling. "P1 Selling trains employees on sales strategies and tactics they need to acquire and retain new advertisers in a competitive marketplace."

Marriott teamed up with former Kansas City radio personality, Katey McGuckin, to develop effective training programs that appeal to sales and management.

Limited time and money often make mentoring and training radio representatives a challenge in today's fast-paced broadcast environment. P1 Selling efficiently enables radio station groups to train and retain employees; grow profits through effective sales strategies; develop supervisors and leaders and meet legal compliance requirements. The website is www.P1selling.com.