So many issues, so many politicians to target, so little time. Actually, time is the stock in trade of the broadcasting business, and most broadcasters are more than willing to cut a deal with the politically-motivated. DNC is using television and radio to go after leading Republican legislators in stimulus. The FRC is using television in five markets in opposition to health reform. And an environmental group is mounting a prolonged multimedia effort against three carefully selected House members.
The Democratic National Committee has big fish in its sights: senators Mitch McConnell (R-KY) and Jon Kyl (R-AZ) and reps John Boehner (R-OH), Eric Cantor (R-VA) and Mike Pence (R-IN). It’s using television in Washington DC and on national cable and local radio to make its case that the legislators helped break the economy and are now trying to prevent its repair. They will also be using special events to get press coverage.
The Family Research Council is planning to use television in five state — Pennsylvania, Arkansas, Alaska, Louisiana, and Nebraska – as it takes on the attempt to reform health care. It is concerned that reforms will lead to health rationing and government funded abortion.
A group called the Environmental Defense Fund is targeting only three members of the House — Tim Holden (D-PA), Mark Souder (R-IN) and Patrick Tiberi (R-OH), making up for the limited range of its campaign with plans for a two-month duration. EDF didn’t like their vote on a climate bill and will use a media mix including radio, television, newspaper and online advertising to make its case. It’s looking for more cash to expand its campaign against additional members of Congress.
RBR/TVBR observation: As broadcasters, we’ll accommodate you no matter what side you’re on. We say, bring us your tired, your poor, your huddled dollars. Or your unhuddled dollars. Any dollars. Just bring ‘em…