Reflecting the Company’s growing portfolio of brands and franchises, Lionsgate (NYSE: LGF) senior executive Tim Palen has been promoted to Chief Brand Officer (CBO) and President of Worldwide Marketing, it was announced Tuesday by Lionsgate Chief Executive Officer Jon Feltheimer.
Under his new long-term agreement, Mr. Palen continues to serve as the Company’s top film marketing executive, running worldwide theatrical marketing operations across the Company’s Lionsgate, Summit Entertainment and other labels. He oversees all theatrical marketing campaigns and strategy, media, creative advertising and digital media initiatives. As CBO he is a member of the Company’s senior decision-making team, and he will be responsible for developing, extending and marketing the Company’s individual brands, franchises and corporate branding initiatives.
“Tim has played a lead role in building the Lionsgate corporate brand since the early days of the studio, and his promotion to Chief Brand Officer reflects our continued evolution into a global content leader with an expanding portfolio of brands, franchises and other signature properties,” said Lionsgate Chief Executive Officer Jon Feltheimer. “His new position reflects his ability to extend his ground-breaking marketing campaigns into unique opportunities for brands and individual properties as well as the Company as a whole.”