The four major U.S. broadcast television networks unveiled their 2012-2013 program schedules this week, and about 33 series from the current season got the ax, including “Terra Nova”. A few, like Sony Pictures Television’s “Pan Am,” airing on ABC but canceled, may live on–thanks to new outlets for original programming, reports Bloomberg. Netflix and DirecTV offer studios a chance to keep shows going, said Tony Wible, an analyst with Janney Montgomery Scott LLC in Philadelphia. With detailed data on viewing, they can better tell which programs can survive on smaller budgets with fewer, dedicated fans.
“Digital can provide a way to recycle shows that have been canceled, because there’s a lot more pressure on those platforms to go toward original content,” Wible said in an interview. “Whether or not you invest in a new show or one that’s been canceled is a function of cost and data.”
Sony Pictures Television has held talks with distributors to keep the show going, the story said.
Netflix has better data “than anyone” to determine whether a show may succeed online, Wible said. When the Los Gatos, California-based company ordered a new season of “Arrested Development” in November, it knew how popular past seasons were with its 26 million streaming subscribers.