Panasonic picks Arnold after review


Havas’ Arnold has reportedly added Panasonic’s CE business following a review that began in November. Kirshenbaum Bond Senecal + Partners were the incumbent on the account, along with its Media Kitchen unit. It did not participate in the review, according to AdWeek.

Panasonic spent $25 million in domestic measured media in the first three quarters of 2009 after spending $29 million on ads during all of 2008, according to Nielsen numbers.