Pandora announced recording artist Yelawolf as the latest performer for Pandora Presents, the company’s series of live, personalized concerts. The event will be brought to listeners free of charge, courtesy of Jeep and will take place at The Loft in Atlanta on Thursday, 6/14.
Through the partnership, Pandora and Jeep are hosting three personalized concerts across the country. In Atlanta, there will be a pre-show tailgate, where fans can experience the new Jeep Altitude Editions and enjoy beats and eats catered by Sweet Auburn BBQ. Pandora listeners can look forward to additional Pandora Presents concerts, courtesy of Jeep, in Los Angeles (July) and Chicago (September).
Pandora looks at artist spin and thumb data to find the right mix of musical preferences, artists and locations. Invitations to the event are then extended to listeners living near the respective location, who have demonstrated an affinity for the chosen artist or other similar artists.
Pandora Founder and Chief Strategy Officer Tim Westergren said, “Connecting Yelawolf to his fans, and to new listeners who might enjoy his sound is core to our mission of helping artists build their audiences, and providing fans with a truly personalized music experience both on and offline.”
Alabama born Rapper Yelawolf said, “I can’t wait to perform a free show just for all my Pandora fans in Atlanta. The opportunity to play to an audience in the South that I know enjoys my music is a recipe for a great show with a wild and fun crowd.”
For fans who did not receive an invitation online, a limited number of free tickets will be available at the tailgate event beginning at 7:00 p.m. on 6/14. At each concert, the Jeep brand will also host a Twitter give-away, where attendees will have a chance to win tickets to the concert and could attend a meet-and-greet with the artist. Concert goers can follow @Jeep on Twitter for more info.
Pandora listeners across the country can access original behind-the-scenes video content at the Pandora Presents hub-page, including interviews with each of the artists following the show: www.pandora.com/pandorapresents.