A ‘Definitive Guide To Audio’ From An AM/FM Competitor


“I thought you might take interest in the news that leading streaming audio player Pandora has just published the 2018 edition of its annual Definitive Guide to Audio.”

That was the greeting we received Monday morning from a public relations executive seeking press coverage of the struggling player’s latest study that, using third-party data, assesses the state of broadcast radio, streaming music, and podcasting.

“The study provides a comprehensive rundown of the company’s outlook on ad-supported audio for the current and coming year,” the PR person promised.

Sure … we absolutely have interest! It’s sure to provide all sorts of anti-radio propaganda that makes a service that’s been in decline since 2013 look as gorgeous as the Peninsula Park Rose Garden in mid-July.

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