Pandora: largest adult 18-49 radio network


PandoraPandora has published new ratings from the June Triton Webcast Metrics report which show continued AQH and cume gains nationally and in the top 10 local radio markets. National audience metrics for June show that among the adult 18-49 demo, Pandora has a weekly cume of 25,333,249, a 6% increase from the March 2012 weekly cume of 23,874,175. The June 2012 Triton Webcast Metrics ratings rank Pandora as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the Arbitron June 2012 RADAR 113 report.

For each of the top 10 local radio markets, Pandora saw AQH and cume increases in the 18-34, 18-49 and 25-54 adult demos, with the strongest gains coming from the 25-54 demo.

Said Starcom EVP/Local Activation Kevin Gallagher: “It’s no secret that an increasing amount of audio is consumed online. With Triton Webcast Metrics ratings, we will be able to compare, as well as combine, audience delivery within the entire audio ecosystem. It’s important to provide advertisers with a holistic view of the entire radio audience to help them understand the internet radio opportunity and value proposition.”