Pandora knows your political affiliation


PandoraNext time you listen to a Bob Marley channel on Pandora, the Internet radio service may peg you as likely to vote for a Democrat, notes a Wall Street Journal story. The streamer plans to roll out a new advertising service the week of 2/17 that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.

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