Pandora reveals November audience metrics


PandoraLike many are saying, Apple’s iTunes Radio has not yet made a significant dent in Pandora’s numbers since its launch: Listener hours for Pandora in November were 1.49 billion, an increase of 18% from 1.27 billion during the same period last year. Share of total U.S. radio listening for Pandora in November 2013 was 8.44%, an increase from 7.17% at the same time last year. Active listeners were 72.4 million at the end of November 2013, an increase of 16% from 62.4 million during the same time period last year.