Pandora’s Latest Plan To Drain Radio’s Ad Dollars


Understanding “the contextual affinities and nuances” of every radio market in the U.S. is key to connecting with listeners “in a mindset that matters.” Yet, it is not a radio group but SiriusXM-owned Pandora that is telling potential marketers and advertising clients key facts about listeners in markets of all sizes.

It’s just another slap in the face of an industry that still doesn’t get it.

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