Papa John’s Pizza has launched a new campaign letting everyone know that the next time they order a Papa John’s pizza for delivery, they should pay special attention to the person at the door. It might very well be Papa John himself, driving a replica of the ’72 Z28 Camaro that he sold to purchase the equipment for his first restaurant, located in a broom closet of his father’s tavern.
The ads, shot over a two-day period throughout Louisville by Papa John’s agency, Z Group, feature Schnatter personally delivering pizzas and being welcomed into real customers’ homes. No paid actors were used in any of the footage.
In addition to the TV spots, the “Papa’s In the House” campaign will include a new website, banner ads featuring the Camaro, Facebook, Twitter and YouTube integration, boxtoppers, and a special offer for the “Founder’s Favorite” – John’s favorite pizza topped with sausage, pepperoni, and a six-cheese blend.
But the ad campaign is just the beginning of Schnatter’s personal home pizza deliveries. Later this month, the Papa John’s founder will embark on a nationwide road trip – behind the wheel of a ’72 Z28 Camaro – to meet personally with his legion of team members and loyal customers, all the while telling the story of how he’s living and breathing the American Dream. Fans of Papa John may log on to www.papajohnsinthehouse.com to see photos and videos of his adventures and see which cities he’ll be visiting.
