Pappas Telecasting has given a name to its new Spanish TV programming venture, TuVisión, with the network now airing in five markets. Plans call for more than 15 stations to be added by the end of this year. The company says the new network will be offered to non-O&O affiliates in non-Pappas markets.
TuVisión, which means "Your Vision," is being broadcast on Pappas stations KAZH-TV Houston, KTNC-TV, serving the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto television markets, KAZR-TV Reno, KAZO-TV Omaha, NE and KAZJ-TV Sioux City, IA. Pappas has been airing its own lineup of Spanish programming since July 1st, after ending its previous relationship with Azteca America (6/13/07 TVBR #115). Pappas says that when Azteca’s LMA of KAZA-TV Los Angeles ends in 2008, it will become a TuVisión outlet.
"As the Hispanic market has matured, the desire by our viewers for additional great content has led to the development of this platform of high-value programming choices for America’s Hispanic audience. The model relies on a tried-and-true formula reflecting proven models and our experience as broadcasters over four decades," said Pappas Telecasting Chairman and CEO Harry Pappas.
Dennis Davis is President and COO of Pappas Telecasting and TuVisión operations are managed by Fernando Acosta, a veteran of more than 15 years in the Spanish-language television business who has led Spanish-language TV stations for Pappas Telecasting for nearly five years. The company said it is in talks with Latino talent in the US to develop original programming for the new network.
|Here is a look at the current programming lineup.|
Alma Gemela (Soul Mate) (M-F 7p-8p) – Novela produced by TV Globo, the renowned production company whose novela "El Clon" earned a 30% network share when it aired in the U.S. in 2002.
Paparazzi TV (M-F 6p-7p) – Entertainment show filled with explosive stories, exclusives, controversies, debates, gossip and more. Produced by MegaTV.
Golden Era Mexican Cinema (every afternoon and evening) – The finest in classic Mexican movies, using the highest-quality vault prints, produced by Mexico’s most famous producers and starring the greatest Mexican and Latin American stars of all time. Most of these classic movies have not been seen in the TuVisión’s markets in years, if ever. These are the very best films from this revered and celebrated genre.
En Su Defensa (In Your Defense) (M-F 4p-5p) – An impactful and informative court show hosted by Judge Maria del Carmen Barragan, who looks for solutions to real life problems.
Marta Susana (M-F 5p-6p) – Marta Susana is a nationally recognized talk-show host with a format that teaches, entertains and motivates.
The Johnny Canales Show (Sat 6p-7p) – The one and only Johnny Canales returns to TV with his classic concerts featuring the greatest names in Tejano, Norteño, and Regional Mexican music.
Memotivo (Sat 7p) – A hilarious comedy program featuring well-known Mexican comedian Memo Rios.
Pura Energia and Teleritmo (weekends) – Showcasing the most popular artists in Mexican Regional music, these programs give viewers an intimate and close up view of their favorite musical performers as well as the latest hits on the airwaves.