Mediaedge:cia (MEC) announced it has been awarded the consolidated Paramount Pictures International and Paramount Home Entertainment International worldwide media assignments. MEC US has been Paramount's AOR in the US since 2004, in addition to handling 12 markets globally under United International Pictures (UIP)- the Paramount and Universal joint distribution arm that disbanded last year.
Paramount Pictures International launched on 1/1, and has been reviewing its agency position in light of setting up dedicated Paramount offices in key territories around the world. The alignment with MEC will continue to evolve as new stand alone Paramount offices are opened over the next 18 months.
MEC have existing relations with UIP in Argentina, Finland, Norway, Sweden, Malaysia and Singapore.