Parvati Shallow to host reality series


CBS Interactive Web Original Studios says that after three stints on Survivor, including taking home $1,000,000 and winner of Survivor: Micronesia Fans vs.  Favorites, Parvati Shallow will host the third season of web series, “Around the World for Free,” presented by AT&T. 

On 7/8, Parvati takes off on a 100-day adventure with nothing but a backpack and an AT&T-powered smart phone and tablet.  Traveling without any money or pre-arranged transportation and lodging, she will rely on the kindness of strangers and the advice of fans who’ll interact with her via Twitter (@ATWFFLive), email and a special interactive map at CBS Interactive Web Original Studios will produce a total of 50 webisodes of to be posted on every other day during the odyssey. 

It all begins at 2:00 PM, PT after an appearance on CBS’s The Talk at 5PM ET.  Fans can immediately begin following Parvati’s adventures at, where they can read her journey log, watch videos and check out photos of her trip captured via her AT&T smart phone and tablet.  Viewers also will be able to contact Parvati in real-time in order to offer tips for attractions to visit, a place to stay, etc. 

RBR-TVBR observation: This is a good example of monetizing web-only content – an ongoing problem for networks trying to capitalize on the space with their own in-house dedicated divisions. CBS Interactive secured a high-profile advertiser and immersed it – and its customers — completely into the programming. The entire show revolves around demonstrating AT&T’s technology!