Paul Davis Restoration, a national franchise company and provider of fire, water and mold damage restoration services for residential and commercial properties will launch a national campaign on The Weather Channel and weather.com starting this month. The ads will feature Paul Davis’ “Call Paul!” campaign to promote the organization’s 24/7 emergency cleanup, restoration and repair services.
“On behalf of our more than 250 Paul Davis franchise offices, we are pleased to participate in this national campaign,” said Tim Robinson, Paul Davis’ COO.
The company will use The Weather Channel’s proprietary technology to serve TV commercials that contain creative “tags” on the front and back ends of the TV spots that reflect real time weather conditions and helps the viewer locate the nearest Paul Davis franchise office.
On the online side, the weather.com “ADaptor” technology will utilize a database of Paul Davis franchise locations and several predefined weather triggers (i.e. severe storm, high winds, icy conditions, etc.) to “build” – in real time – clickable banner ads that display the nearest Paul Davis location and the current weather the weather.com visitor is experiencing.
The company has committed to a multi-year schedule with support from the Paul Davis franchise network.
