Look for a special focus on environmental programming on “Nightly Business Report” (NBR). The PBS business news television program announced a new collaboration with Planet Forward.
Content for the series of reports, which premieres October 21 with an in-studio appearance by Emmy award-winning host Frank Sesno, will be shaped by the public, including NBR’s viewers, through Planet Forward’s public affairs Web site PlanetForward.org. Planet Forward is a multimedia project housed at the George Washington University that connects pioneering solutions to people who can create change.
“This collaboration empowers our viewers by giving them a voice in some of the most important issues facing our world today,” said Mykalai Kontilai, Chairman and CEO of Nightly Business Report. “Our unique partnership with Planet Forward allows viewers to directly shape content. I know our viewers will appreciate the opportunity to play such an active role,” he added.
The first episode, entitled “A New Electric Car,” takes a look at the Nissan Leaf–the automaker’s new 100% electric car.
“Planet Forward’s ability to expand the reach of our online community will grow exponentially with the national reach of Nightly Business Report. Since one of our primary goals is to encourage collaboration by exposing our communities’ ideas to the widest possible audience, a television partner like NBR will help us connect good ideas to new viewers along with our other online distribution channels,” said Sesno, director of GW’s School of Media and Public Affairs.
Viewers will submit ideas focused on innovations that can tackle energy and climate challenges through PlanetForward.org. NBR and Planet Forward will jointly produce stories around the most interesting and unique ideas from the online entries.