Monday Results:
* With time-period wins from “The Voice” and “Smash,” NBC has won Monday night in adults 18-49 for a second week in a row, making this its second Monday win with regularly-scheduled in-season programming in nearly four years (since February 18, 2008).
* From 8-10 p.m. ET, “The Voice” (5.9 rating, 15 share in adults 18-49, 16.1 million viewers overall) dominated its two-hour time period, ranking #1 among ABC, CBS, NBC, Fox and CW in all key ratings measures. In adults 18-49, “The Voice” led the 8-10 p.m. block over #2 CBS by a 64% margin (with a 5.9 rating vs. a 3.6).
* “The Voice” has now delivered NBC’s two highest non-Olympic 18-49 ratings in this time period in nearly five years (since March 5, 2007). “The Voice” has also generated the two highest ratings in the Monday 8-10 p.m. time period for any broadcast network since premiere week, with this week’s and last week’s “Voice” ranking ahead of every other average this season since season debuts of the CBS Monday comedy block.
* Versus NBC’s averages in the time period this season prior to “The Voice,” last night’s telecast is up 228 percent in 18-49 rating (with a 5.9 vs. a 1.8) and up 188 percent in total viewers (16.104 million vs. 5.587 million). With last night’s 5.9 rating, “The Voice” is also up 4 percent versus last year’s season-high 5.7 for week two of the “Voice” and up 28 percent versus that year-ago night in total viewers (16.194 million vs. 12.581 million).
* From its first half-hour to its fourth, “The Voice” grew by 27 percent in 18-49 rating (to a 6.5 from a 5.1) and by 15 percent or 2.2 million persons in total viewers (17.1 million vs. 14.9 million).
* “The Voice” has now delivered NBC’s first two 18-49 wins over regular, original, in-season competition on ABC and CBS in this slot, excluding Olympics, since November 3, 2008 (“Deal or No Deal,” “SNL” special). This has also been the first two times a full two hours of 8-10 p.m. regularly scheduled NBC programming has beaten a full block of regularly scheduled CBS original comedies since November 5, 2007 with “Chuck” and “Heroes.”
* At 10 p.m. ET, “Smash” (2.8/7, 8.1 million viewers overall) won the time period among ABC, CBS and NBC in adults 18-49 and other key demos. “Smash” has now delivered NBC’s first two 18-49 wins in the Monday 10 p.m. slot vs. regular, original, in-season competition on ABC and CBS, excluding Olympics, since November 3, 2008 (SNL election special).
* In adults 18-49, “Smash” has now generated NBC’s two highest in-season non-Olympic ratings in the slot since April 13, 2009.
* Last night’s “Smash” topped NBC’s season average in the slot prior to the debut of “Smash” by 180 percent (2.8 vs. 1.0) and beat NBC’s pre-“Smash” season average in total viewers by 109 percent or 4.2 million persons (8.092 million vs. 3.864 million).
In Late-Night Metered Markets Monday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.2/8; CBS’s “Late Show with David Letterman,” 2.8/7; and ABC’s combo of “Nightline,” 3.6/9; and “Jimmy Kimmel Live,” 1.4/4.
* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.8/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.5/3.
* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/3).
* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters
For the Week:
* Led by Monday’s regular time period debut of “The Voice” and the series premiere of “Smash,” NBC averaged a 2.1 rating, 6 share in adults 18-49 and 6.4 million viewers overall for the week of February 6-12.
* The regular night and time period debut of “The Voice” on Monday was the #2 ranked telecast of the week in primetime’s key demographic of adults 18-49, and the #1 series program, trailing only CBS’s Sunday telecast of the Grammy Awards. Also ranking among the top programs of the week in adults 18-49 was the series debut of “Smash,” which ranked #12. In overall total viewers, “The Voice,” with an average 17.8 million viewers overall, ranked #5 among all programs and “Smash” (11.4 million) ranked #12.
* Primetime averages for the week of February 6-12 in adults 18-49 were CBS (4.2/11), Fox (2.5/7), NBC and ABC (2.1/6) and CW (0.7/2). In overall total viewers the weekly averages were CBS (15.4 million), Fox (7.0 million), ABC (6.5 million), NBC (6.4 million) and CW (1.6 million).
* Versus the same week last year, NBC this week was up 31 percent in adults 18-49 (to a 2.1 rating from a 1.6), 25 percent in adults 25-54 (2.5 vs. 2.0) and 11 percent in total viewers (6.394 million vs. 5.736 million).
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)
