Pepsi has launched the brand’s first TV ad for its global campaign, “Live for Now.” The ad, “Now in the Moment,” inspires Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms.
“Now in the Moment,” launched 5/7 with primetime airings on ABC, CBS, NBC, FOX, and The CW. The spot features a cameo appearance from pop artist Nicki Minaj and features a new remix of her hit single “Moment 4 Life.” The spot captures all the excitement in a single moment frozen in time which is brought to life by the simultaneous crack of Pepsi cans.
See the extended cut here:
The first phase of the Live for Now campaign launched in the U.S. with “Pepsi Pulse,” an interactive platform that operates in real time, curating trending pop culture content, entertainment news, and consumer incentives. (www.pepsipulse.com)
Also to further support the campaign, the brand recently announced a partnership with Paramount Pictures on their upcoming film, “Katy Perry: Part of Me 3D,” starring international superstar Katy Perry, as well as a partnership with Sony and the Estate of Michael Jackson. These partnerships will include retail promotions, special edition Pepsi cans, and epic live events.
The effort was created in partnership with Omnicom agencies Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners.