Pepsi, The X Factor enter YouTube audition partnership


The X Factor, Fox’s upcoming singing competition series debuting this fall, is giving fans an additional opportunity to audition for the show online via YouTube. Now through 6/9 solo artists and vocal groups 12+ will have the opportunity to submit an audition video exclusively on YouTube at

The X Factor is giving contestants the chance to become a global superstar or breakout music group and win a $5 million recording contract with Syco/Sony Music. Entrants should demonstrate their singing ability by performing a song a cappella. Videos are limited to two minutes in length, including a 30-second intro that explains who they are and why they have The X Factor. Audition videos, which will be judged in a similar fashion to the live audition cities, will remain private and be viewable only by The X Factor team. Auditioners selected to move forward in the competition will be offered the opportunity to continue their audition in front of the judges Simon Cowell, Paula Abdul, Cheryl Cole and Antonio “L.A.” Reid.

Pepsi is an official sponsor of The X Factor in an extensive, multi-platform digital and experiential marketing partnership; weekly in-show integrations and placements; and an immersive content experience online.

To encourage fans to get involved with the live auditions and generate conversation leading up to the premiere, Pepsi has embedded social media features, including links to the Pepsi Foursquare page ( highlighting the upcoming live audition venues; the Pepsi YouTube page ( showcasing video from The X Factor audition crowds; the Pepsi Twitter account (@Pepsi) where fans can track news with the hashtag #PepsiXFactor; and the Pepsi Facebook page ( where fans can look for exclusive X Factor content and features.