Perez Hilton (Mario Lavandeira), blogger of celebrity gossip on the net, is expanding with a radio show in conjunction with Steve Lehman, former Premiere Radio Networks CEO and Andy Schuon, former head of programming at MTV, MTV2, VH1 and Infinity/CBS Radio.
Launching 5/5, “Radio Perez” will air two three-minute, daily vignettes via Lehman’s and Schuon’s "C" Student Entertainment. Running in the morning and afternoon rush, the show will launch in markets including Los Angeles, New York and Chicago. Perez will call into the biggest stations to chat live with the hosts; smaller stations will get a produced version with some quips tailored for individual cities.
“This is the first time a superstar created on the Internet has made the transition to radio. Having someone as compelling as Perez as part of a station lineup will significantly drive listeners to radio,” said co-founder Andy Schuon.
Partner Steve Lehman added, “Perez is as electric and entertaining on-air as he is on his blog. He’s a natural talent and will register as peoplemeter-active. “C” Student Entertainment will focus on bringing compelling personalities like Perez into radio and take advantage of cross platform opportunities on the Internet and mobile.”