The Nexstar President/CEO and company founder is planning to deliver the Keynote address at the Station Group Summit planned for the 10th anniversary NATPE Miami.
Perry Sook will appear onstage from 3pm-3:30pm, following a series of sessions that begin Jan. 21, when a 2pm session will feature “content monetization” tips from NBCUniversal Telemundo Enterprises EVP/Revenue Strategy & Innovation Peter Blacker.
Also confirmed: a “special data-focused presentation” from Nielsen, and a session covering the innovative and technical changes happening in the industry.
The news regarding Sook’s talk comes as NATPE is bringing back the IRIS Awards, created to recognize best-in-class executives, program producers, creators, talent and content “that makes a significant impact on the industry and our culture.”
They will be held on January 22.
The first honorees are Lionsgate’s Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein, receiving the Career Achievement Award; the weekly syndicated political show “Matter of Fact with Soledad O’Brien,” receiving the Iris Award of Excellence; and Sook, receiving the Lew Klein Leadership Award.
“Bringing back the Iris awards, once iconic to NATPE, celebrates creativity, innovation and great vision locally and globally as technology brings it home anywhere around the globe,” said NATPE President/CEO JP Bommel.