Petry and TV Ad Works, a multi-platform advanced advertising organization, have announced a new joint venture, Petry AdWorks. The partnership will generate ad sales and advanced media revenue for traditional and new media platforms, including: digital, second screen applications and addressable advertising, long and short form DR, mobile, interactive TV advertising, political, as well as general advertising representation.
Headquartered in NYC with 11 offices nationwide, 150 employees, and owned by Lynn Tilton of Patriarch Partners; Petry Media, through its Petry Adworks division, will perform advanced ad repping services for broadcast and subscription television operators and nationally distributed television networks. Petry Ad Works will employ exclusive engagement technology to enhance and maximize advertiser performance through a targeted and interactive media inventory.
“This partnership creates a massive ad sales organization that has delivered billions of dollars in local, regional and national advertising revenue. It has deployed its interactive engagement technology in over 200 national iTV ad campaigns with iconic blue-chip brands including P&G, Reebok, Ford, HP and Mercedes Benz. Said Gary Turner, CEO of TV Media Works,
“Focused on maximizing advertising revenue for our clients, Petry Ad Works utilizes more precise audience targeting, viewer engagement and its sales expertise to monetize traditional ad inventory while generating new media revenue for its television partners,” said Doug Fierro CEO of Petry Ad Works. “Petry Ad Works’ platform and approach will allow advertisers to target and engage their audience more effectively and efficiently, through our exclusive interactive technology across mobile, second screens and main screens.”
Petry Ad Works is already engaged in late stage contract negotiations with multiple television networks and advertising technology companies. Several deal announcements are expected in the coming weeks.