Petry scores Xinhua Sports & Entertainment


Petry Network has signed a sales rep agreement with Xinhua Sports & Entertainment, Ltd, a leading sports and entertainment media company in China, to develop television and online ad sales in North America for the Chinese media company.

XSEL offers international sports programming and entertainment content in China, including NHL, NCAA sports, boxing and mixed-martial arts, and caters to an audience of young and upwardly mobile consumers across a variety of platforms, including television, the Internet, mobile phone, university campuses and other multimedia assets. The company creates relevant advertising and sponsorship opportunities for advertisers through premium sports entertainment. XSEL has exclusive advertising arrangements with nationwide free-to-air TV channels in China which reach 400 million viewers in 35 major Chinese cities, and which is an on-campus portal providing direct access to 30 million potential students across 2,000 university and collage campuses in China.