Procter & Gamble has signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, or OWN. The deal spans three years, following the network’s January debut, the people said. It includes ad time and integrating P&G’s products into some of the network’s shows, said WSJ.
“This is a terrific partnership, bringing together two powerful brands with a common goal to serve the viewer,” Kathleen Kayse, OWN’s EVP ad sales, said in a statement.
OWN, a joint venture between Oprah Winfrey’s Harpo Inc. and Discovery Communications, is set to launch in January and will replace the Discovery Health Channel in some 80 million homes. Winfrey is set to appear prominently on the network.
Nearly two weeks ago, Winfrey hosted an upfront presentation for buyers on the network’s new shows, including one she plans to host.