Simulmedia, a targeted television advertising company, today announced that Philip (Phil) Guarascio, the former Vice President of Corporate Advertising and Marketing at General Motors and Lead Executive, Marketing and Sales at the NFL has joined Simulmedia’s Board of Directors.
“Simulmedia is on the cutting edge of the future of television advertising that will be driven by audience targeting and big data analytics,” says Mr. Guarascio. “I am very pleased to be part of their Board and to help Simulmedia deliver on their promise of more efficient, effective ad targeting.”
Also on the Board are Wenda Harris Millard, President & COO of Media Link LLC; Bill Burke, most recently president and CEO of The Weather Channel Companies where he oversaw all operations of The Weather Channel® network; weather.com; Weather Services International (WSI); and various digital cable, radio, newspaper and interactive television products; Rich Levandov, a partner in Avalon Ventures, a Cambridge, MA-based venture firm; Rachel Lam, SVP and Group Managing Director of the Time Warner Investments Group – which along with Avalon Ventures and Union Square Ventures – has invested in Simulmedia; Brad Burnham, a managing partner at Union Square Venture; and Dave Morgan the company’s founder and CEO.
Guarascio has been the Chairman and Chief Executive Officer of PG Ventures LLC since May 2000 where he serves as a marketing and advertising business consultant. He has been a consultant for the National Football League since October 2000 and has been a consultant for the William Morris Agency since October 2001.