The Independence Visitor Center Corporation (IVCC), the City of Philadelphia’s most visited venue with nearly three million visitors annually, have joined “CBS Always On,” Philadelphia’s Digital News Network 5/25 to keep the City’s summer tourists and residents up to date with the latest news, weather, traffic, sports and information about local attractions.
IVCC President and CEO James J. Cuorato will push the ceremonial “On” button on the remote to launch the Visitor Center Network, eight 50-inch HD screens that will provide visitors with an ongoing loop of news video and a news crawl provided by the CBS stations locally.
The service is the latest addition to the CBS Always On network launched 11/09 by Center City Direct and the seven CBS stations throughout the City. The addition of the Independence Visitor Center Network brings the system, which now includes other sites, to 64 screens locally, with additional locations expected throughout the year.
“We’re pleased to be able to continue to expand our news service to provide information to the public wherever they happen to be,” says CBS 3 and The CW Philly President and General Manager Jon Hitchcock. “Whether the medium is a TV set, a computer or cell phone, we want CBS to be the news source locally.”
“The news gathering power of our two television stations and five radio stations cover all bases and reach the largest audience of any news organization in the region,” adds Marc Rayfield, SVP/Market Manager for the CBS Radio Stations in Philadelphia. “This is a perfect opportunity to further establish the respected CBS news brand.”
CBS Always On is powered by CBS Philly, the seven CBS O&O stations in the market. CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations. KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT are part of CBS Radio.
