Philly Client Promise: ‘Effectiveness Testing’ For Radio Advertisers


KING OF PRUSSIA, PA. — One of the last independent radio station owners in a Top 10 market has a plan to convince advertisers that spots on an AM or FM property are effective and delivering ROI.

In fact, the individual in question — Jerry Lee — is putting his words and belief in radio to the test: Free “effectiveness testing” of radio commercials will be given to every Philadelphia-area advertiser that spends at least $12,000 a year in local radio, and at least a portion of that buy with Lee’s station.

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