Pierre Bouvard to exit Arbitron


After more than two decades at Arbitron, Pierre Bouvard is leaving at the end of this month. Bouvard once had the title President of PPM, but was most recently Executive Vice President of Cross-Platform Services.

Sean Creamer, CFO and Executive Vice President of US Media Services, told staffers that Bouvard plans to continue his career in “the business of building businesses,” although there was no immediate word on where Bouvard is heading.

“I’m taking the plunge into the world of start ups and VC [venture capital] funded companies,” Bouvard told RBR-TVBR, adding “Nothing firm yet.”

There was also no immediate word on who will head the cross-platform initiative at Arbitron following Bouvard’s departure.

It was less than a year ago that Bouvard was named to his current post of Executive Vice President, Cross-Platform Services as the company announced the formation of a cross-platform media measurement group. In that job he has been responsible for leveraging Arbitron’s Portable People Meter (PPM) technology, as well as third-party partnerships, to establish new audience measurement and analytics services for new customer segments.

Prior to that, according to his company bio, Bouvard served as Executive Vice President, Sales, and as President, Portable People Meter and International, as well as Vice President and General Manager for Arbitron Radio. He began his career at Arbitron in various sales and management capacities in the company’s Chicago, San Francisco, New York and Dallas offices. Bouvard left Arbitron for a six-year period to serve as executive vice president of Coleman Research.