Adelante Media Group has struck a multi-year agreement with Univision for excusive broadcast rights to the number one syndicated Spanish morning show in radio, “Piolín por la Mañana” (Piolín in the Morning) in Sacramento and Modesto. The show will debut 1/17 on KGRB and KBBU after many top rated years on the Entravision stations in those markets
“Today is a great day for Adelante”, said Juan Gonzalez, Director of Programming and New Media. “I cannot express how excited we are having Piolín join our team in AM drive in Sacramento and Modesto, marrying our highly successful La GranD Regional Mexican music format with the best morning show in the country. We’ve been lucky to have Eddie with us in six other markets the past year and it’s proven to be a guaranteed formula for success. This changes everything in Sacramento and Modesto.”
Piolin currently airs in over 50 markets covering 24 states and stars Eddie “Piolin” Sotelo. The show weaves news, entertainment, community service and social consciousness to empower, motivate and educate its audience. It traditionally is the number one most listened to Spanish morning show in most of its markets.
Adelante O&O’s radio and TV stations in nine Hispanic markets and specializes in great Spanish Language formats. In addition, the company distributes two network 24/7 music formats, Regional Mexican LaGranD and Spanish CHR Latino.