According to Arbitron, Pittsburgh, PA is the 25th largest radio market with a population of 1,988,200, dropping from 24th one year ago. According to Media Monitors, the #1 radio advertiser in the Steel City last week was WPXI-TV 11 with 969 spots. Geico was #2 airing 723 spots, while Highmark Blue Cross Blue Shield was #3 with 513 spots. The Home Depot came in #4 running 462 commercials and Giant Eagle ran 452 spots to come in #5. Mattress Discounters Pennsylvania was #6 with 414 spots, while ESPN jumped from #28 to #7 airing 372 announcements. McDonald’s was #8 with 371 spots and WPGH-TV 53 was #9 with 316 spots. Verizon was #10 with 312 spots.
GEICO was #1 in the nation with 45,302 spots. PROGRESSIVE was #2 running 12,623 spots on the radio, while MEDICARE (US Dept. of Health & Human Services) ran 8,574 spots to come in #3. FARMERS clocked in at #4 with 6,391 spots and ALL STATE was #5 airing 5,576 spots. MATRIX DIRECT was #7 with 3,030 commercials, while NATIONWIDE was on your side at #8 with 2,715 spots. SAFEAUTO INSURANCE was #9 running 2,202 spots and USAA INSURANCE was #10 with 2,079 spots.
NATIONAL STATISTICS
#1 once again was GEICO with 45,302 spots. THE HOME DEPOT was #2 running 39,356 spots, while MCDONALD’S was #3 with 27,193 commercials. FORD LINCOLN MERCURY was #4 with 20,719 spots and coming in #5 was the HD DIGITAL RADIO ALLIANCE with 20,413.
