Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camera who are surprised by the restaurant-quality of the new dishes. The new television spot, titled "Cooking Show," was shot in Mexico City, where people on the street were invited to a taping of the new cooking show "Cocina Tuscani." The effort was carried into Spanish language television and radio spots. The new spots were created by Dieste Harmel and Partners and will begin airing nationally on June 29.
Among pasta consumers, Hispanic households eat pasta more often than the national average, according to data from Mintel research. Hispanic households enjoy a complete package pasta dinner 5.7 times over a 30-day period, compared to 5.0 times for all households and also eat canned/jarred spaghetti or macaroni 2.7 times per month versus 2.2 times for all households.
