AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, which offers a full line online trading services. This year’s partnership extends the relationship to reach consumers via advertising and distribution solutions within Mediaglow’s financial-related content properties, such as AOL Money & Finance, Walletpop.com, Bloggingstocks.com, and AOL News. As part of the deal, Scottrade has also been included as a Featured Broker on AOL Money & Finance.
Platform A was established by integrating AOL’s ad business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.