Platformic unveils embedded content tool


Platformic, an end-to-end online web development environment and content management platform that allows businesses to quickly and easily build/update websites in real-time without sacrificing creativity or writing code, today unveiled its Embedded Content Tool. The new addition to the platform enables users (many with little or no web or technical experience) to easily add digital assets from their media libraries and embed them within articles or text on their websites. Content, such as video, photos and audio, or any of Platformic’s dozens of tools, including ads, blogs, slide shows, polls, archive tools, RSS feeds and others, can be easily integrated within the body of an article to enhance visitor experience and increase ‘on site time’ in only a few minutes.

“The Embedded Content Tool offers huge potential for broadcast radio and TV, newspapers and corporations to easily build timely resources of information for visitors and capitalize on interest and traffic.  Historically, building pages such as those enabled by the Embedded Content Tool would require programmatic effort, serious modifications and often integration with third-party providers to add digital assets such as audio, video and photos and photo galleries.  Platformic’s Embedded Content Tool leverages content in the media library, organizes the information and displays it on the page and handles the formatting.  The result is an appealing presentation, more relevant content, more page views and a better end-user experience,” said Claudio Canive, CEO of Platformic. 

The Embedded Content Tool makes it easy to add or change video, audio, PDFs, PowerPoint, and other files.  The system’s new interface-driven CSS style sheet builder gives users flexible display options to customize the appearance of embedded media.  Multiple stacks of embedded media can be positioned on either the right or the left side, for instance, and each block can be formatted using the same style sheet or a different one.  Blocks can also be reordered or edited within a new tab on the text editor.

Platformic’s patented technology, used by leading broadcast companies such as Tribune, Comcast SportsNet, Bicoastal Media, Broadcast Company of the Americas and Peak Broadcasting, enables users to easily build and manage media-rich websites that incorporate social media tools and user-generated content.