PMC and ION Television are the latest to add a content channel on YouTube: Their multi-platform entertainment news venture, ENTV (Entertainment News Television), now has a premium YouTube channel as a part of YouTube’s new 100-channel, $100 million original channels initiative.
PMC’s core entertainment brands include Deadline.com, HollywoodLife.com, TVLine.com and Movieline.com. Along with ION Television’s distribution platform, ENTV will deliver breaking entertainment news 24/7 on YouTube, as well as bring a series of entertainment lifestyle shows to their audience. ENTV brings viewers breaking entertainment stories directly from the leading sources and reporters in the entertainment field. The ENTV News segments will be comprised of multiple-daily hosted entertainment video segments starting at 9am ET and running until 11pm. Hosts will include Brian Corsetti, former Miss USA Shandi Finnessey, Chloe Melas and Kelly Beckett.
The channel also plans on a weekly show with TVLine Editor-in-Chief Michael Ausiello; a daily celebrity news chat with HollywoodLife Editor-in-Chief Bonnie Fuller; a weekly celebrity interview show on the secrets to a Hollywood career with some of the top stars in the biz; a weekly ‘talent watch’ show exposing the next generation of Hollywood stars; as well as a show that rounds up some of the day’s best clips from the YouTube channels with Matthew Hoffman. All of the content will be produced by Michael Davis, ENTV GM and Executive Producer .
“PMC is thrilled to announce the launch of ‘ENTV’ on YouTube, alongside ION,” said Jay Penske, CEO of PMC.