Entercom has created a new role that calls for an individual to lead strategy, creative development and execution for multiplatform, client partnerships at the pure-play radio broadcasting company.
Selected for this task is the SVP for the Altitude Group, which Entercom absorbed through its merger with CBS Radio.
As part of her charge, Andi Poch will focus on integrated solutions across audio, digital, branded content, live events and experiential partnerships. Additionally, she will be responsible for the development of new and expanded content franchises and innovative, customizable opportunities to drive national business and new revenue streams.
She will continue to report to Entercom Chief Revenue Officer Bob Philips.
“We are excited about Andi’s new role at Entercom,” Philips said. “This is a strategic shift in the way we go to market and an opportunity to leverage our national, multiplatform scale across audio, digital, social, live events and branded entertainment to offer national advertisers the innovative marketing solutions they need to connect their brands to our loyal and engaged consumer base. The additional scope will provide Andi the opportunity to expand on the terrific work she has already done for Entercom.”
Poch added, “The vast assets of Entercom provide an incredible canvas for partners. With our top radio stations, our extraordinary live events, award winning creative content options and our deep talent relationships in music, sports and pop culture, this role will reinforce Entercom’s ability to provide marketers with truly comprehensive, effective and exciting national, regional and local strategic integrated solutions.”
Poch became SVP of Altitude Group in December 2016 and before that was SVP/Digital Sales for CBS Local Digital Media. From September 2013-December 2015, she was with Townsquare Media, as SVP/Digital.
From 2002-2007, she was a VP/Ad Sales at MTV Networks.