Leaders from the growing podcast industry will participate in a Radio Show session scheduled for Wednesday, September 25, focused on how-to strategies for broadcasters charting the course in today’s biggest audio communications boom.
The Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 in Dallas.
On hand for “The Podcast Revolution” as scheduled panelists are iHeartMedia Digital Revenue Strategy President Carter Brokaw, NPR Podcasts GM Neal Carruth, and United Talent Agency (UTA) emerging platforms and podcasting agent Oren Rosenbaum.
They’ll discuss podcasting trends and strategies with moderator Conal Byrne, President of the iHeartPodcast Network.
“The business of podcasting is still so nascent with broadcasters experimenting and producing podcast networks that are leading the way,” said RAB President/CEO Erica Farber. “This session will help any size broadcaster, audio specialist, and advertiser understand what’s working and what you can do to produce quality and revenue-generating podcast content in your local market.”
The session will highlight and examine everything from the creative process to successful branding for broadcasters and advertisers, along with monetization and distribution opportunities.
Confirmation of an additional radio industry panelist is expected soon.