Podcasts: The Nascent Ad Attractor For Radio and TV


Years from now, 2018 may be remembered as the year that Podcasting became a major consumer delivery component — and advertising magnet — for the radio industry.

To a lesser extent, broadcast TV has opportunities through podcasting, and a new report from eMarketer shows that — despite the growth from podcasting expected between now and 2020 — podcast advertising “represents just a tiny fraction of the U.S. radio ad market.”

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