Political pro extols the value of radio


VoteA Democratic politico trying to re-elect a governor in a state trending Republican and abandoned by the Obama campaign explains how radio helped his candidate swim against the tide and win by an impressive margin. And he wonders why more campaigns don’t do the same.

The state is Missouri, the candidate is Gov. Jay Nixon, and the operative is Oren Shur, who wrote about his experience in Campaigns & Elections Magazine.

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