Poll says stations have been preparing viewers for DTV


NAB polled television stations online about what they’ve been doing to prepare viewers for the end of analog TV. Nearly all have been taking multiple actions to get people ready. And nine out of 10 have done at least one analog shut-off test. For many stations, tomorrow is transition day – when analog is shut off forever.

The online survey of 523 station respondents representing 575 television stations found that 90% had conducted at least one analog shut-off test to help viewers determine if their television sets are digital-ready. During these tests, consumers whose sets are not ready can see on-screen messages explaining what they need to do and directing them to assistance resources. More than half (54%) have run three or more such tests. The survey was conducted from January 29 – February 10.

The survey found that local broadcasters have also provided critical information to their viewers about how to upgrade to DTV:

Nearly 100% of responding stations promote the government’s converter box coupon program across multiple platforms, including news programs (99%), telephone (97%), station’s Web site (100%) and speaking engagements in their communities (96%).

98% of respondents provide information about converter box installation by phone, while 95% provide this information through speaking engagements.

Nine out of 10 station respondents address the need to rescan converter boxes when answering viewer phone calls and through speaking engagements. At least 80% provide rescanning information on their Web sites.  

While changes in a station’s signal coverage do not affect the majority of stations, more than two-thirds of respondents reported answering questions about station coverage by phone (72%) and in speeches (70%).

“These findings clearly show that stations are doing a terrific job of educating their viewers on how to be prepared. Building on near-universal awareness of the transition, local broadcasters are helping viewers complete their upgrade and begin reaping the benefits of digital television,” said NAB President and CEO David Rehr.