Poll: TV and radio fare fairly well

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A study posted on Gallup.com ranked 25 US industries according to citizen favorability perceptions, and television and radio fared better than half bad. Not only did broadcasters tie for 10th place, comfortably removed from the #13 tipping point, they were ahead of all of the other entertainment-related entries, including sports, movies and advertising/PR.


The computer industry is the most admired, followed by restaurants and farming/agriculture. At the bottom of the list is real estate, automobile and oil/gas.

Consumers give out their approval fairly stingily. Radio/TV is tied with publishing, with a mere 40% approval rating. In the 2009 survey, only computer beats 60%, with a 62% score, and only four other industries top 50%. Ten industries are below the 33% mark.

Here are the full results:

Industry 2007 2008 2009
Computer 61 60 62
Restaurant 63 51 57
Farm/agriculture 51 50 56
Internet 54 49 51
Grocery 53 36 51
Retail 51 39 44
Education 47 41 43
Travel 42 34 42
Telephone 46 39 41
TV/radio 43 36 40
Publishing 41 37 40
Sports 35 36 39
Movies 36 35 38
Healthcare 28 27 36
Accounting 40 36 34
Airline 30 18 32
Advertising/PR 35 27 31
Electric/gas utilities 31 27 31
Pharmaceutical 33 31 31
Federal government 21 18 29
Banking 50 36 28
Legal 31 26 25
Real estate 34 16 24
Automobile 38 29 24
Oil/gas 19 15 21

Source: Gallup.com

RBR/TVBR observation: The vast majority of industries took a hit between 2007 and 2008, then bounced back in 2009. The biggest exceptions: Banking and automobile. In fact, over the three years, banking fell from #7 to #21, going 50-36-28. Hmmmm – we wonder how they managed to do that?