Pollster Scott Rasmussen heads to radio


Citadel Broadcasting’s WMAL-AM Washington, DC and WLS-AM Chicago are gearing up for the election year by adding public opinion pollster and analyst Scott Rasmussen as a guest host. “The Rasmussen Report” will debut this Sunday (7/31) afternoon on both of the powerhouse Talk stations.

Rasmussen, president and founder of Rasmussen Reports, the independent polling and media organization, will host one-hour-long radio shows which will be simulcast on both radio stations and online.

The programs, which will invite listener call-ins, will air live on at 3pm ET/2pm CT on Sunday July 31 and Sunday August 7.

 “Nobody can assess the mindset and emotion of the American electorate like Scott Rasmussen,” said Drew Hayes, Operations Director for WLS-AM and WMAL-AM. “We hear plenty about what the mainstream media and politicians think. This show will focus on how mainstream Americans actually feel about the critical issues facing the country. We’re thrilled to have Scott host what we think will be engaging, timely discussions about today’s hot-button issues.”

“I’m excited about the prospects of these shows,” said Rasmussen. “There is a wide gulf between the views of the government and those of the governed. Nearly 70% of political class thinks the country is headed in the right direction. Nearly 80% of mainstream voters think the country is headed in the wrong direction. These shows will explore the differences of opinion and help enlighten us on how to close the gap.”

The Rasmussen Report will be streamed live over the Internet. Links will be available at the websites of both stations and at RasmussenReports.com later this week. Podcasts of the program will also be available at all three websites.

RBR-TVBR observation: Scott Rasmussen is hardly a newcomer to radio, since he grew up in the business. Long before he launched the polling organization he and his father, Bill, started a little media company you’ve probably heard of: ESPN.

For now, Rasmussen is only doing the two shows. That makes us think this could be a test run for something bigger.